Tips for writing effective SEO content
It’s no secret that SEO and content go hand-in-hand. We offer you SEO content writing tips to help you maximise your website’s search engine. Writing – Content creation is a large part of what we do as marketers—and writing effective.
The days when a few SEO tricks were enough to get your website to rank well in Google are long gone. Nowadays, quality content is king. And good content also leads to more links, shares, tweets and return visitors to your website.
According to Search Engine Journal, sites listed on the first Google search results page get 91.5% of the traffic share for a keyword or phrase. The first result alone gets 32.5% of that traffic.
10 Tips to Become an SEO Writing Super Seller!
We present you with 10 useful tips that will help your organization advance its mission with effective writing for SEO (Search engine optimization ).
1. Get a keyword Tool; I.e. Google Keywords. Figure out what terms people use to search for content related to your article and write articles/blog entries that include those keywords in your page titles, article titles (ideally within your page’s h-tags) and two to three times in the article content. But easy does it… the last thing you want is to come across ‘spammy’.
2. Enlist multiple writers from your ranks. If you can get five people to write once per week, your website can provide an update related to your mission on a daily basis! This is great both for credibility and for regular traffic. The more often someone visits, the more they will see that giant, bright DONATE button staring them in the face on every page! (Right?)
3. Assign an editor to check for grammar, format, length, consistency with your mission, keyword density, and so on. Remember, effective writing, though it should include targeted keywords and phrases, should first be readable.
4. Setup news alerts related to your mission. Follow the headlines so that you can write about what is going on in the world relevant to your cause, how it affects your short and long term objectives, and what action if any you would like your readers to take. You can easily do this with Google Alerts http://www.google.com/alerts), for example.
5. State your point right up front. People move quickly online. They don’t generally want to read a whole page of content unless they know that the content is something that is interesting or useful to them. So write like a salesperson: 1. I’m going to tell you about such and such. 2. Such and such. 3. I just told you about such and such. 4. If applicable, ACT NOW.
6. Write with shorter paragraphs. Paragraphs should be three to five sentences a piece on average. If the visitor only has a moment and it looks daunting to read, the visitor will probably skip your content. Consider having featured content that is longer, and shorter content for the browser. OPTIONS…
7. Write content that people can scan through, like this entry for example. The purpose for this entry is clearly stated upfront, and if someone is in a hurry, they can get the gist of the material by reading the bolded text. Bullets make it easy.
8. Become a guest writer. Write ezine articles, write guest entries for other blogs and newsletters, write a news article for or give an exclusive to a news agency. These are win-win arrangements. Your expertise for exposure to their traffic. Your bio, found at either the top or the bottom of your guest content, should direct the reader to your organization’s website. Remember: guest writing should be a taste of what the reader will find at your website. Eighty to ninety percent of the writing you do should be for your own publication!
9. Select an SEO-optimized WordPress Theme. Did you know that mobile devices accounted for 60 percent of organic search engine visits this year? And for this valuable majority of search queries, Google displays the mobile-friendly results first. That means you need a responsive theme to optimize your site for both desktop and mobile devices. You’ll also want to consider a theme’s code and design when making your selection. A poorly coded or feature-rich theme can slow down your site, which will negatively impact your visitor’s experience and search ranking.
10. Write and distribute PR pieces. Whereas other forms of writing can draw traffic to your website via search engines, and other websites that you become affiliated with, one good PR piece can get you mentioned by multiple news agencies in their own unique way, locally and nationally, for print and online. This is especially true if you tell a great story; bait to the professional writer.
At the end, have fun! Have a good time. Allow the personalities of your writers to come through in the writing. The Internet can be a boring place when websites are overly institutional. People want to relate. People want to read people.
In Conclusion
Both SEO and content writing are important steps to get your website found and convert seekers into buyers. It’s important to use quality techniques for both to ensure higher traffic and engagement on your website. If you have any questions about SEO, content or how they work together, feel free to contact us for more SEO writing tips!
It’s important to use quality content for high traffic and customer engagement on your website. These SEO content writing techniques can help you to draft quality content for your website.
Search engines have own formula for ranking but ultimately highly competitive areas require content writing techniques. If you have neglected quality content writing then its high time to pay attention now.
FAQ
We submit your website pages to Google with sitemaps and webmaster tools and get you listed on Google local maps. Our website services continue after we complete and launch your website. The importance of SEO and website promotion is so your website can get seen.
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Junto was indexed, I would type “site:junto.digital” into search engines.
If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.
Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.
Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell cars, make it easy for Google to understand that your website is about selling cars.
Add these words and phrases to your header tags, title tags, alternate text, inlinks, etc.
Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.
Much like traditional marketing, improving your search rankings starts with an understanding of your customer’s behaviour. For example, consider how a person’s search behaviour changes during the buying cycle:
- Awareness: the customer is aware of a problem that needs fixing, and begins searching for potential solutions using broad search terms. For example, ‘leaking tap’.
- Consideration: the customer understands their problem and is now searching for solutions that best meet their needs. They will typically start using search keywords that include a location, product feature or product type. For example, ‘plumber in Townsville’.
- Purchase: the customer is ready to buy, and generally knows who they will buy from. They will often search directly for the service provider. For example, ‘ABC Plumbing’.
Matching your web content with customer search behaviours requires an understanding of the language used. Being aware of common misspellings, slang and abbreviations can help you match your content with these searches.
Keywords are the words or phrases a customer uses when they perform a search. For example, ‘flowers online’ and ‘where do I buy flowers online’ are both considered to be keywords.
Matching the keywords used on your website with the words used by customers when they search for you is an important part of SEO. Add popular keywords or phrases to your website. These words can be used in places such as page titles, in content or even as the name of the image file you’re using.
Use keywords that are relevant to your business, services or location – anything that a customer would use in a search engine can be considered a keyword or phrase.
For example, if someone searches for ‘flowers online’ and your page is titled ‘florist website’, there’s a chance that your page won’t be found on the first page of their search results. This is because competing websites with pages titled ‘flowers online’ are considered more relevant to the searcher and will be ranked higher.
Understanding the search language used by your customer is an important step to being found. Inserting the right keywords in the browser title, meta description, URL, content and page headings can boost the relevance of your page and boost your visibility too.
Your website is a living, breathing entity on the internet. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.
Add new content to your website weekly and update content on your pages at least once every 6 months. This could be information about a new product or service you’re selling, a customer story, new images or removing content that is no longer relevant.
Ensure your content is specific, clear and on point.
Keep Your Audience Informed and Updated
Refreshing your content encourages search engines to visit your website more often. The more frequently they visit, the faster they’re able to discover new content on your website. You may even see some rankings benefits!
Another good reason to update your website with valuable content is to keep current subscribers updated, as well as provide necessary information for new visitors to convert to customers.
Regularly updating your website with fresh content will not only garner appreciation and loyalty from your visitors, but will put you in good standings with the powerful Google.
There is a requirement to market your business online, not only through search engine optimization, but through many internet outlets. This can include: email marketing, Facebook, Twitter, and many other tools. Regardless of your target market, we can assist you with increasing your online visibility, conversions, and repeat traffic.
- Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keywords or keyword phrase. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
- Keywords don’t guarantee you’ll rank highly. Search engine optimization is vested in marketing. If you market your business and use your website as a tool, you’ll be more successful then just listing keywords and submitting to a search engine.
- Write a unique, descriptive meta description for every page. Within 160 characters you need to describe the topic of a page in a way that persuades people to click on your site instead of the other sites listed in the search results.
- Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
- Know your market. If you don’t know whom you’re marketing to, how do you create a marketing strategy online to gain further sales and/or leads. Prioritizing people is important.
- Business Consistency, affects your marketing, short term & long term outputs, popularity and, thus, your ranking.
Search engine optimization (SEO) is the way to pull massive amounts of free traffic. Creative Design 123’s SEO services from our Search Engine Optimization Company will increase your companies website rankings and traffic. We has assisted companies to maximize the traffic they want to attract from major search engines, including: Google, Yahoo, and many others. We create more sales for your business by getting you more visitors through better and higher search engine rankings.
Our Search Engine Marketing and Optimization service offers your business the best chances of gaining top rankings on the most important search engines. We use effective techniques with a combination of web page optimization and strong linking campaigns to gain the edge over other sites. We are up front and honest, and will not take on projects that we feel that we cannot be effective in achieving top rankings.
Creativewebdesign123.com has worked in 16 languages, and improved their search engine placements on the search engines by leaps and bounds.
We specialize in improving search engine rankings and ensuring your site ranks highly by providing the following services:
- keyword analysis and recommendations
- search engine optimization (SEO)
- search engine ranking reports
- submission to all major search engines around the world
- Google Maps integration, Sitemaps implementation
- website promotion
- webmarketing
Making your online presence a success!
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Great SEO tips.. It will surely help me a lot…
There's no doubt that your content should contain keywords so that search engines can recognize your site relevancy while assigning ranking to search pages. Just don't use your keywords illogically and write naturally for your audience.
Wow, so simple, yet people fail to work on their seo,
Thank you,