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Why LinkedIn is Important to your Business

What Is LinkedIn and Why Is It Important to You?

Of all the popular online social networks, there is one whose main focus is business between and for business people and professional businesses.  And this significant online social network is called Linkedin (http://www.linkedin.com/).  Linkedin is about building professional relationships and making contact with potential clients, customers, colleagues, and leads.  It is also about marketing and promoting your business and connecting to people who have a good chance of being like-minded and directly interested in what your business does and is about.

Unlike Facebook Digg, MySpace, Twitter, and similar social websites, Linkedin is less about making new friends, dating, social relationships, and pen-pal chatting than it is about doing real business online.  It may be more difficult to make or earn contacts on Linkedin but it’s easier to find real business people online and those who stand a much better chance to be interested in your business, purchase your product(s), and even join and become a part of your local network.  Most everyone on Linkedin is unequivocal about why he is there.  It’s not to meet charming people or look for a love mate.  It’s to wheel and deal and make critical connections, which may evolve into significant business between all parties concerned.  

You should join Linkedin immediately if you haven’t already.  No need to stay away from Facebook and the other social websites.  They are important, too.  Linkedin is just more important and a more direct means to your building your local lists, acquiring leads and affiliates, making significant business contacts, and letting the right people know about who you are and what you do and why they need to do business with you.  Get linked to Linkedin, and see your business get linked to doing real business online!

LinkedIn is a valuable resource to you and your business. When done correctly, you are up to gain a lot of values. And remember, unlike Facebook, LinkedIn connections are meant for BUSINESS purposes. Depending upon how much information you share, your profile can serve as your digital resume or your digital business card.

What are you waiting for?

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