Why Is Optimizing My Site Speed Important?
Have you ever called a customer service line and sat in the queue for ages? You waited around, tapping your fingers on the desk, as minutes of your precious time flew by.
As time passed, you probably forgot why you called in, and the only thing you could concentrate on was your rising frustration. By the time someone finally picked up your call, you weren’t grateful, you were just angry.
When a site loads so slowly you want to throw your computer out of the window.
In a study done by Akamai, about half of web users expect a site to load in 2 seconds or less. If it isn’t loaded within 3 seconds, those users tend to abandon the site.
An even more alarming statistic is that 64% of shoppers who are dissatisfied with an online store’s experience & loading time will take their business elsewhere.
This means you’re not only losing your current visitors and decreasing conversion rates, but you run the risk of you site loosing traffic from those customers who may have referred your website to others.
Entire seconds pass before anything at all appears in your browser, and you start to wonder if the site even exists!
When it does respond, watching the site appear piece by piece is like a form of torture.
And by the time it finally loads, you’re so frustrated with the whole experience that you’re half-tempted to click away without reading any of the content.
Now, think about a time when you dialed a support line and your call was quickly answered by someone happy and eager to help you.
It felt nice, right?
Well, your visitors feel the same way about landing on your website.
A slow website is like poor customer service. Instead of waiting patiently for your content to load, visitors are more likely to become frustrated and leave. Even if they hang around, they’ll be skeptical about the quality of your content.
A fast-loading website, on the other hand, gives readers a good experience from the outset and shows your content in the very best light.
Website performance is a broad and complex topic, and we’ve only scratched the surface.
But you should now know enough to check your website’s basic performance.
So ask yourself, how does your site come across to your viewers?
It’s up to you to show visitors that their experience on your site matters. If your site performs well, they’ll assume your content is high-quality too.