Grow Your B2B Ecommerce Business
We offer integrated marketing services that deliver results for mid-sized B2B companies. We understand that the B2B industry is not just about profiting upfront, it’s also about building lasting partnerships and streamlining costs. We offer unique considerations that must be taken into account when developing a B2B and Wholesale Businesses.
Our web marketing services cover every aspect of the marketing funnel, helping you grow sales pipeline and drive revenue.
Designs for B2B websites are most effective when they present a unique experience to visitors, while addressing the needs and concerns of its target audience. Our expert design team has a vast amount of experience in creating websites for B2B companies from a number of different industries. No matter what design approach a website takes, it must appeal to its visitors and serve a purpose.
Use the design elements of your website as a way to communicate what your company does, and what makes you stand out amongst competitors. Creating a site that understands and addresses the interests of potential clients can be the exactly what is needed to grow your brand online.
Building Successful B2B Websites for your target audience.
What does B2B Websites Means? The term specifically implies to business-to-business that directs towards selling products and providing services to other companies. A company website can be of use to an exclusive collocation of customers or registered site users, or as an intranet for internal use only.
Consumer needs and business needs are different, the sales cycle and lead funnel is different and the amount of detail, user experience and design needs are all different on a B2B website. Great B2B web design should be able to inform, captivate, and persuade people to buy into your brand.
The better the user experience, the more positive, lasting impressions you leave with visitors.
With that said, here are 8 Best Practices for B2B Website Design:
- Convey the Quality of Your Product
- Perfectly Placed Call-To-Action
- Functional Minimalism
- Customer Service
- Define Value Proposition
- Quality Content
- Design That Tells a Story
- Captivating Videography
Often when dealing with consumers, pricing is fixed and consistent. This isn’t always the case with B2B purchases. Pricing can often vary based upon the level of service provided, complexity of the site and many other factors.
We consistently increase the number of leads and sales for our clients by designing effective interfaces.
When it comes to decision making, B2C sales are one-to-one. The consumer is ultimately the decision maker. With B2B, there is often a team of people behind the decision. Buyers may have to follow certain procedures when authorizing a purchase and this can result in a longer and more complicated purchase process.
Optimised B2B Landing Page Design: It can be tricky to convince a website owner that their customers do not need to land on their homepage every time they visit the website. If your B2B company offers more than one product or service, a great way to create a faster, more direct path to the information the user is searching for is to create an optimised landing page design for each unique offering. HubSpot has performed market research on B2B website design and user experience concluding that 76% of customers feel the most critical factor in a website’s design is that the website makes it easy to find what they’re looking for.
Beautifully Designed Calls-to-action: To drive B2B website leads to the form pages that connects qualified prospects to a salesperson, we need to ensure the website interface offers a large, clear call-to-action (CTA) on each page. After clicking on a call-to-action, there should be no mistaking what will happen next. If we leave the user feeling fooled or tricked into navigating to a part of the website they’re not interested in, we begin to tear down the trust established through our lead nurturing initiative. By offering a call-to-action that indicates what the next step will be, we can ensure that qualified leads are entering the sales funnel.
CONTENT: As a result, B2B web design needs to include as much information as possible.Content needs to be informative, educational, address specific pain points and offer solid solutions.
IMAGES: Having said that, a successful B2B brand can’t lose sight of the importance of including engaging, yet balanced imagery throughout their website. The use of striking visuals can make a website stand apart from competitors, but it shouldn’t distract from the overall purpose of the site itself.
RESPONSIVE WEB DESIGN: As mobile device usage continues to grow, it is important for a B2B website to maintain a consistent and professional design across all devices. This means creating an enjoyable user experience for visitors coming from desktop computers, tablets, and mobile devices. A B2B website that offers a poor or confusing navigation for mobile users will likely miss out on a large quantity of leads that could have been generated had the site been optimized for mobile devices.
INTERACTING (BE HUMAN): Incoming customers are more than likely going to want to get in contact with you, and that requires making your business approachable and accessible. A visually engaging and easy-to-use live chat or contact form can make interacting with your company much easier, and can prevent a potential client from moving on to a competitor’s site to make a purchase.
CREDIBILITY: Visitors want to do business with a B2B company that presents themselves as a credible and trusted brand. A properly formatted B2B website design has the potential to elevate the reputation of a business by providing contact information, bios about the team, and positive testimonials from previous clients and customers.
Successfully integrating social media platforms into the website design is a great ways to widen your scope, and provide different routes for visitors to learn more about your business.
Combining these aspects will immediately convey to users how credible your brand is, while simultaneously generating conversions and increasing brand recognition.
We’re built around B2B and wholesale. A business to business (B2B) website needs to be clear, concise. aesthetically pleasing, easy to navigate and offer detailed information about your product or service. 94% of B2B buyers research online before finalizing a purchase. If you want to see an increase in lead conversions, you need to design for those buyers.
In Conclusion
Whether you use all of these suggestions or just a few, remember to keep your target audience in mind when you design your B2B website. Consider what you want each visitor to do, what they expect to find, and how you can make their experience on your site simple and pain-free.
Prospects must completely trust your business before they will make a purchase. Your B2B web design needs to be focused on content, walk through videos, testimonials, trust icons, live chat, product demos and more, in an effort to build trust and lead to the close.
Building B2B sites is not easy, it is actually a bit more complex than regular sites, BUT, by providing your customers with the information they need in an aesthetically pleasing design that builds trust and help you close the sale; and this is what we can help you with.
Effective web design is crucial to any B2B marketing strategy. A compelling B2B website design and disciplined content marketing plan help nurture a lead from a general inquiry to a specific opportunity to a committed relationship. Not only does it allow a visitor to navigate your site intuitively and quickly finding information in the least number of clicks—it encourages visitors to convert into valuable leads.
Interested in improving your B2B website to generate leads and get better results? Creative Web Design 123 can help. Start now and request a proposal.
FAQ
Before starting a B2B web design project, it’s essential to have your messaging, main value proposition, core service/product offerings, and buy-in from your team for the project. If you don’t have any of these items, let your web design partner know so they can guide you through the process. Other things that are great to have are any copy input, custom images (if available), logos, and other assets.
We recommend having the fewest number of people involved in the project as possible since it streamlines the process and ensures cohesiveness. You’ll need a point person to work closely with the B2B design agency, a person who can review and provide feedback (for most companies this can be a few stakeholders), and a person who is authorized to provide approvals.
Yes. WordPress is one of the most popular content management systems and is the most widely used CMS. For this reason, WordPress has an extensive community for support, plugins, and is often the easiest to update for non-developers. We only build B2B websites that have a WordPress CMS.
We get this question a lot and it’s a great question, but it doesn’t have a simple answer. The truth is that a lot happens behind the scenes on a B2B web design project. What you can ask to see is a website project schedule sample. The schedule will show all the steps involved in the project and when you can expect to see activity/designs to review/development to review.
Again, this depends on the scope of the project. A one-page website with limited design and content will be less expensive than a 50-page website with integrated forms, an SEO strategy, and custom design and development. Our typical B2B web design starts at $25,000 and averages about $45,000.
The length of time needed to design and launch a new B2B website depends on the scope of the project. The scope is defined by the number of pages, design elements, functionality, etc. For an average B2B web design with 20 standard pages, it takes about 16 – 20 weeks to design and launch the website from start to finish.
