Branding, Web Design & Content Marketing For Growing B2B Companies. Website Lead Generation. Evolving marketing and advertising capabilities are driven by its team’s keen understanding of the digital space.
Promoting your business to another business calls for a perfect balance of creativity and professional polish. When you reflect on your current marketing, what jumps out at you? How well does your brand separate you from competitors with non-distinct images?
Weblinx, Inc. specializes in web designs and online strategies for business to business marketing. We offer you the designers, writers and consultants who can help distinguish your brand and draw more customers to your B2B solution.
In the world of web design and digital marketing, Business to Business (B2B) websites are a fun and unique challenge. The products and services tend to be bigger and match up to a very specific kind of customer. That means it’s crucial to get the design and messaging elements just right.
To give you a sense of what we mean – and how it can make or break your Internet marketing campaigns – here are four things that make a B2B website stand out:
#1: DETAILED PRODUCT OR SERVICE PAGES
There tends to be a lot of research in B2B selling situations. An interested customer might take days, weeks, or even months looking at your website before they ever call… or follow up on a salesperson’s visit. Make it easy for them to find what they’re looking for by having lots of information on your product and service pages.
#2: LAYERED CONTENT ON EVERY PAGE
You probably have two B2B decision-makers: the person who investigates your products and services, and the one who approves the purchase or writes the check. Make sure you have high-level information and summaries at the top of every page (for the ultimate decision-makers), while still giving details to the men and women doing the homework.
#3: DOWNLOADABLE BROCHURES AND MANUALS
Having downloadable brochures, case studies, and manuals is a great idea. That’s partly so customers can look through solutions on their own, but also because it gives your sales and customer service staff and easy set of resources they can point to.
#4: DETAILED CONTACT INFORMATION
Somewhere in your website should be detailed contact information for your sales, customer service, and billing department. Additionally, you might want to include a mailing address and human resources links, since posting these will cut down on unnecessary phone calls.
Schedule Your Consultation Today
Ready to discuss acquiring more clients? Do you want your website to be a lead generation tool? Schedule a 30-minute discovery call, so we can learn more about each other and determine if we are a good fit. This is a no obligation consultation. We look forward to hearing from you.
FAQ
Before starting a B2B web design project, it’s essential to have your messaging, main value proposition, core service/product offerings, and buy-in from your team for the project. If you don’t have any of these items, let your web design partner know so they can guide you through the process. Other things that are great to have are any copy input, custom images (if available), logos, and other assets.
We recommend having the fewest number of people involved in the project as possible since it streamlines the process and ensures cohesiveness. You’ll need a point person to work closely with the B2B design agency, a person who can review and provide feedback (for most companies this can be a few stakeholders), and a person who is authorized to provide approvals.
Yes. WordPress is one of the most popular content management systems and is the most widely used CMS. For this reason, WordPress has an extensive community for support, plugins, and is often the easiest to update for non-developers. We only build B2B websites that have a WordPress CMS.
We get this question a lot and it’s a great question, but it doesn’t have a simple answer. The truth is that a lot happens behind the scenes on a B2B web design project. What you can ask to see is a website project schedule sample. The schedule will show all the steps involved in the project and when you can expect to see activity/designs to review/development to review.
Again, this depends on the scope of the project. A one-page website with limited design and content will be less expensive than a 50-page website with integrated forms, an SEO strategy, and custom design and development. Our typical B2B web design starts at $25,000 and averages about $45,000.
The length of time needed to design and launch a new B2B website depends on the scope of the project. The scope is defined by the number of pages, design elements, functionality, etc. For an average B2B web design with 20 standard pages, it takes about 16 – 20 weeks to design and launch the website from start to finish.
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