A website redesign comes with loads of benefits that more than make it worth the price tag. If you are wondering how to plan a redesign of your website, you’re in the right place. Your website sits at the intersection of your business environment and technology – and both of these are in constant flux, therefore website redesigns are inevitable.
When we redesign your website, our primary goal is to improve your bottom line. Your new site will get you more traffic, drive more leads, and ultimately increase your revenue.
Your clients and customers interact with sophisticated, modern and intuitive websites every day, be it social media, e-commerce or news, and their standards have evolved with those platforms. If your site isn’t current, it may signal to the user that your company is outdated. You don’t want your business to be successful in spite of your website, you want your website to be propelling your business upward.
A website redesign comes with loads of benefits that more than make it worth the price tag.
Though you may not be thrilled about the cost and energy that goes into a redesign, the good news is that this is a valuable opportunity to transition your site into a more powerful online business tool that drives your organization into the future.
Here are some of the benefits of a site redesign:
Revamp your brand
Sometimes we’d all like a chance to start over. Let’s face it. That old website is bringing down your business. You can refresh your logo and brand. Revamp your brand by finding better ways to integrate your brand colors, logo and messaging into your website pages.
You can refresh your website design. Design trends change, this is an opportunity to catch up. Get rid of that generic, outdated stock art and replace it with better graphics. Each page of the website (including the home page) has a unique title and description. The titles are between 60-65 characters and the descriptions are aprx 150 characters. Titles and descriptions describe accurately what the page is about without being keyword stuffed.
The most important advantage of having a SEO friendly website is that you will get more targeted organic traffic from search engines.
Brand Consistency
There’s a good chance the face of your brand has changed since the last time you redesigned your site. When your brand advertising and your website don’t match, your potential customers often get confused and run the other way. A website redesign can align your web presence with your overall brand image.
Website usability
Usability can be improved. Perhaps your website has become less user-friendly over the years. This often happens over time as businesses continually add content to their website without properly organizing it. This is a great opportunity to streamline your content and features. Usabilityand the utility, not the visual design, determine the success or failure of a web-site.
Increased Conversion Rates
You can focus the redesigned website around new products and services.
New technology can be integrated to make your website more useful to visitors. The addition of interactive maps, product finders, service widgets, mobile features, etc., can make your website more “sticky” and effective.
Can’t Run Updates
One thing that drives you crazy is that your site is impossible to update. The backend is literally under lock and key, and you have to pay the previous design firm a fortune just to make simple edits.
It could be that you do have access to the backend of the site but you need to o through a quick boot camp just to make simple text edits.
Non Mobile Friendly
You hate how your site looks on mobile. It’s difficult to read and impossible to navigate. The text is hard to read and the flash animation doesn’t show up at all, which makes the site look broken.
Non SEO friendly
You’re pulling her hair out in frustration because the site is nowhere to be found on Google. All of your competitors are showing up at the top of Google’s search results, and your site is completely missing.
A SEO friendly website has those configurations and features so it’s easy for search engines to crawl (read) and understand what the particular website is all about.
Security Dangers
Older websites that are not well maintained have a greater risk of being hacked or infected with malware which causes costly, time-consuming repairs.
Ugly Website
Your website just doesn’t look good. The colors are off, the fonts don’t look good, and overall the site just has an amateurish and unprofessional look to it. Your competitor’s sites look so much more clean and professional looking.
Final Thoughts!
On the marketing side, there is great opportunity to better market your products and services to new audiences. SEO can be updated to include new search terms. Improved marketing plugins, such as social media features, CRM integration, and user tracking can be added during the redevelopment of your website.
As one of the top website redesign companies in the industry, we’re sure we can give you a stunning website that will impress your site’s visitors and help encourage conversions. We take a different approach to every client that chooses to work with us, ensuring you get a website redesign that is specific to your brand, not one that comes from a template or copy. With our award-winning design team, we can transform the current look of your website to strengthen your brand.
Any or all of these are good reasons for a redesign, and I think we can all agree that the intended outcome of any redesign is:
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