As a savvy marketing expert, you already know more people surf the web on mobile devices vs. desktop or traditional computers.
And you also know that Google penalizes websites which aren’t mobile-friendly.
Now, your boss needs to know that.
Have him or her call up your website on their mobile device and have them perform a simple task, such as:
- Visit your product catalogue
- Click on a particular item
- Submit a contact form for additional information
While they’re doing that, secretly time them.
When they’re done, ask them about their experience. How the site looked on their device? How long it took pages to load? Could they complete the task?
Chances are, it was frustrating to them.
Now explain that, for customers, they would have given up less than 3 seconds in and gone somewhere else if they felt annoyed by your mobile website.
Then, explain that Google also finds it frustrating and punishes your website by making it harder to find.
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