Need a New Website? Show your boss: …. it’s not on Google

When was the last time you did any significant search engine optimization to your website? We’re talking things like:

• Keyword research
• Fresh content
• Fix duplicate H1 tags
• Upload fresh videos and pictures
• Incorporate a linking strategy

Well, if your website is woefully out-of-date (as mentioned earlier in this blog), you probably haven’t.

Do a bit of keyword research and find the terms people would associate with your company and its products and services.

Then, enter those terms into Google. When your company doesn’t appear, take a screenshot.

Show that screenshot to your boss and explain that these are the terms our customers are using when looking for us – but they can’t find us.

You can also tell him/her that:

• 65% of prospective customers use Google as their primary search engine
• 91% of people look for something else if you aren’t on page one of Google

In short:

Almost everyone uses Google (which we’re not on) and almost everyone bails on page 1 (which we’re also not on).