What is Ecommerce?Scour your website and jot down things like:

  • Is there a coupon on your website….from 2012?
  • On your team page, are there pics of employees…who no longer work there?
  • Does your events page mention you’ll be attending…a 2008 trade show?
  • Are there products on your catalogue…your company no longer offers?

Once you have your collection of expired info; go to your boss and casually ask things like:

  • “Are we still offering that discount from 2012?”
  • “Does so-and-so still work here?”
  • “Will we be attending the 2008 trade show?”
  • “Do we still sell such-and-such a product?”

After your boss looks at you like you have three heads, they’ll probably give you the most annoyed “no” answer you can imagine.

That’s when you turn on the charm and calmly explain this out-of-date information is still prominently displayed on your website and that it:

  • Gives a bad impression
  • Annoys people
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