Nobody wants to have the worst anything; and that includes websites.
Find the websites of your top competition and show your boss what you’re up against, such as:
- A library of helpful videos
- Case study success stories
- An easy-to-use navigation menu
- Strong Call to action buttons
- Emotionally based, customer-centric content
Digital marketing moves fast. What works one day can be passé (or even detrimental to your business) the next.
If your website looks old, then it probably is.
And if your competitor’s website looks cool, modern, and relevant, then it definitely is.
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