The “hacker” often doesn’t care how big or how important your website is, or even what it is, the “hacker” can gain a wide range of benefits from hacking your website. They can divert your traffic to traffic sharing websites to generate them money, they can use your website to send spam, they can steal customer data or they can take your website down completely.
Some hacks can be manual where someone is hired and you are the target specifically, maybe it is from a competitor who gains advantage by your website not being online!? But the majority of hacks are automated and launched on a large scale, automated programs called “bots” search the internet for WordPress websites and the automatically test for weaknesses, and when one if found, they can exploit it. A general rule of thumb is that if you can be found on Google, you will be found by bots also, so just because you are “small time” doesn’t mean you won’t be hacked.
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