The Process

Need a New Website? Show your boss: …. the competition’s websites

2018-04-24T20:52:46+00:00April 24th, 2018|Categories: |

Nobody wants to have the worst anything; and that includes websites. Find the websites of your top competition and show your boss what you’re up against, such as: A library of helpful videos Case study success stories An easy-to-use navigation menu Strong Call to action buttons Emotionally based, customer-centric content Digital marketing moves fast. What works one day [...]

Need a New Website? Show your boss: …. it’s not on Google

2018-04-24T18:38:24+00:00April 24th, 2018|Categories: |

When was the last time you did any significant search engine optimization to your website? We’re talking things like: Keyword research Fresh content Fix duplicate H1 tags Upload fresh videos and pictures Incorporate a linking strategy Well, if your website is woefully out-of-date (as mentioned earlier in this blog), you probably haven’t. Do a bit of keyword research [...]

Need a New Website? Show your boss: …. how bad it looks on mobile

2018-04-24T18:31:05+00:00April 24th, 2018|Categories: |

As a savvy marketing expert, you already know more people surf the web on mobile devices vs. desktop or traditional computers. And you also know that Google penalizes websites which aren’t mobile-friendly. Now, your boss needs to know that. Have him or her call up your website on their mobile device and have them perform a simple task, such [...]

Need a New Website? Show your boss: ….out-of-date information

2018-04-24T18:30:54+00:00April 24th, 2018|Categories: |

Scour your website and jot down things like: Is there a coupon on your website….from 2012? On your team page, are there pics of employees…who no longer work there? Does your events page mention you’ll be attending…a 2008 trade show? Are there products on your catalogue…your company no longer offers? Once you have your collection of expired info; [...]

What are the Benefits of a Website Redesign?

2018-02-20T00:50:30+00:00February 20th, 2018|Categories: |

A website redesign comes with loads of benefits that more than make it worth the price tag. If you are wondering how to plan a redesign of your website, you’re in the right place. Your website sits at the intersection of your business environment and technology – and both of these are in constant flux, therefore [...]

Extending WordPress | Social, Forums, Chats, Forms

2017-12-28T20:08:57+00:00December 28th, 2017|Categories: , |

Extending WordPress Features with Plugins and Widgets Social, Forums, Chats, Forms. WordPress has unlimited functionality with thousands of free ‘plugins’ that are available for your website. If you want something for your web site a plugin usually exists. Popular plugins include photo galleries, video, social media, podcasting, email marketing and more. With WordPress you can easily change [...]

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