Starting in July 2018, Google Chrome will be marking any site that isn’t HTTPS as “not secure,” which could cost you visitors and customers. If you want your visitors to know their data is safe, you’ve got to look secure. The “s” in https and the green lock in the browser address bar are two indicators that a website is protected by a trusted SSL certificate.
If you don’t have the little green lock from a trusted SSL certificate, Google Chrome will tag your site as Not Secure. Reliability and Improved SEO.
Many sites will be marked “not secure” in July.
What would having an SSL certificate do for you?
- Encrypt your website traffic to help keep it safe
- Boost your site’s credibility and gain visitors’ trust
- Avoid negative impacts on your SEO ranking
How Will This Warning Affect Your Site?
If your site doesn’t have an SSL certificate installed by the time the HTTPS update is released, your site will display as “not secure” when accessed by the Chrome browser: You might not think this is a big deal. But, imagine you open up a brand new site from the search results and the first thing you see is a page that says, “This page is not secure.”
Chances are, you won’t stick around, or come back to the website. We’re not just talking about losing the trust of new visitors, but also compromising the trust of your existing visitors.
How Can I Avoid a Security Warning?
The only way to avoid this warning across your site is to install an SSL certificate before the update takes effect.
This is a fully functional, digital certificate, that is recognized and trusted by 99.9% browsers and devices. By having this certificate, you will avoid a ‘not secure’ warnings when people visit your site.
Fortunately, there is a way you can avoid this scenario.
Chrome currently displays a neutral information icon, but starting with version 68, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. Google has been nudging users away from unencrypted sites for years, but this is the most forceful nudge yet.
Secure Your Website Today with SSL
Hopefully, you have a better understanding of the latest Google Chrome update and how it’ll affect your website and user experience moving forward. Our current customers should keep an eye on their inbox for a notification that their account is ready for a free SSL certificate.
Gain customer confidence
In addition to the HTTPS and lock icon, our SSLs also include McAfee SECURE. Clean websites can display the McAfee trustmark on every page to reassure visitors that your site is safe.
Get a trusted SSL certificate
Trust is the cornerstone of SSL protocol and that means we adhere to strict validation guidelines. We’ve been on the Online Trust Alliance Honor Roll as SSL providers and diligently issue certificates that all browsers can trust.
Safely accept credit cards on your website
If you want to sell to a much larger audience you need to give customers the payment options they prefer — AND an SSL to keep them clicking through to checkout.
Better Google ranking
The world’s #1 search engine favors HTTPS-encrypted websites and will push them higher in search results. So an SSL not only protects your customers but helps you find more of them.
Protect sensitive information
SSL Certificates protect your customers’ sensitive information by encrypting the data they send to you, then decrypting it once you’ve received it.
Keep this warning off your site.
I can have it installed for a $80/yr per Website SSL Certificate
Don’t say you haven’t been warned. Contact us to get your SSL Certificate today!
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