I launched my new site, now what?

Your new website is launched and it looks great. Congratulations! But… now what? The quick answer is NO. You need to work in your SEO content! 

Going through a website redesign and build is a huge and exciting undertaking. It involves re-writing content, restructuring architecture, researching innovative technologies and implementing new business strategies. A timeline and budget are formed, and hopefully followed, and many countless hours of discussion and brainstorming are involved. When all is said and done, a beautifully designed, full of rich content, easy to navigate site is created and launched, and then we all live happily ever after.

What do I do after the website is launched?  Once your new site has launched, you may be tempted to leave it on the back burner. After all, you just launched. The website can just do its job now, right? Well, you are right – sort of. Your website will work for you 24/7; that’s the joy of an online presence. People can find your business from anywhere at any time. But, a website will still need some upkeep after you launch.

Wouldn’t it be great if everything were just that simple? Unfortunately, we know that building and launching a new site is just the beginning. A website is only effective if a.) People go to it, and b.) People update it. Think of this new website as an arm in your organization that needs constant attention if it is to grow and prosper.

Your first post-launch task is to drive traffic to the site. This can be done in a number of different ways: word of mouth, send out traditional mailers / flyers, put your web address on EVERYTHING, create press releases, and/or hire a SEO (search engine optimization) firm to manage pay per click accounts and help with organic and other search ranking efforts.

The second task is assigning people in your organization to take care of keeping the site up to date and current. If a content management system is put in place, someone needs to be trained on usage and set aside the time to make continual updates. Other possible tasks might include fulfilling ecommerce orders, managing customer support, monitoring forums, and my favorite – creating blog posts.

After you get more traffic to your site, you can start adjusting your SEO content to help conversions. Content helps convince people to make a decision. Does your content encourage people to purchase your product or service? Or does it dissuade them from working with you? By measuring where people move on the site, you can see which sections of content perform best. Then, you can update the sections that aren’t performing as well. As time goes on, keep adjusting your content. Search engines love fresh content, and there are always ways to make your content better for readers.

Organizations that fail to do the above will risk wasting the huge effort they undertook from the beginning, and most likely see their website fade over time. It’s key to the evolution of a website to always promote it and to keep the content dynamic and fresh so that users continue to visit for years to come.

Effectively SEO content helps you sell or direct your clients what you want them to do.

In Conclusion

Ranking highly in organic search results won’t happen overnight. It takes time to ascend to the top of Google’s page rank hierarchy! But with smart use of keywords, cross-promotion on LinkedIn and strategic thought leadership campaigns, you’ll raise your online visibility with the would-be customers who are already searching for your services.

Need additional assistance or advice after your new site launches? Contact us to help you.