Case Study: Trading Planets™Why WordPress Is Best For Business

10 Reasons Why You Need WordPress Powering Your Small Business Web Site

What makes WordPress the preferred platform for building a website? And why should a business run its website on WordPress?

WordPress is one of the most popular blogging tools available. But what many people don’t know is that it is a powerful Content Management System (CMS) that can be used for more than just blogging. With WordPress you can build a blog, a website, or both. This is the first article in a series where we’ll explore why WordPress is a good choice for small business websites, and how to install, configure and use it for your small business.

A content management system is a tool that helps you manage the creation and updates to web pages on your web site.

WordPress was designed as a platform for blogging, but you don’t have to use it as a blogging tool. With a few tweaks it can be used to run your website, with or without a “blog.” The fact that WordPress was designed as a blogging platform gives it some compelling advantages.

It is optimized for easily publishing and changing content. And getting good search engine rankings requires fresh, unique content.

Here are the Top 10 reasons to use WordPress for your Small Business Website
  • WordPress is Open Source Which Equals Savings.
  • CMS – What many small businesses don’t realise is that WordPress is more than just a user friendly tool for blogging. It is also a powerful content management system which you can use to update all sorts of content on your website.
  • Cost Effective – You can use WordPress platform for free. That means that your developer spends less time preparing your website.
  • SEO – WordPress provides excellent support for search engine optimisation (SEO). You can also install extensions (plugins) that will enhance the default search engine compatibility of WordPress.Google Loves WordPress – If you’re using a blog for your marketing strategies, you’re probably interested in Search Engine Optimization (SEO) – at least a little bit. If you’re into SEO, then you want and need Google giving your site “some love.”
  • Content – You don’t need to have any technical knowledge to update the content on your website if you use WordPress. Once WordPress is up and running there is a ‘simple text editor’ which allows you to make quick and easy changes.
  • Extensions – Extensions (plugins) can enhance the default features of your website. Your WordPress developer can create a custom plugin (extension) to suit your website needs or choose from a variety of freely available plugins . The most popular plugins are used for contact forms, twitter feeds, newsletter subscription and so on.
  • Integration with your blog – A corporate blog is the key to maintaining relationships with clients. It also improves your relationship with Google and other search engines. If you use WordPress for your blog and your website you won’t experience any integration problems at all.
  • You can incorporate your newsletter — One thing I struggled with for a long time is newsletter html redundancy. Not only did I have to produce code for the Constant Contact interface (xhmtl, to be exact) but I had to produce html code for the Website in order to archive each issue. It was a total pain in the butt and cost money, too.
  • Popularity – Web developers all over the world recognise the benefits of using WordPress and many of them work exclusively with this platform only. If you find yourself requiring the help of a WordPress expert, you can be rest assured that there are at least 10 of them waiting around the corner ready to assist you (we are one of the best in Toronto, Canada).
  • Support – WordPress is supported by a large base of developers. These developers constantly improve the WordPress engine so that you can benefit from the latest technology improvements on the market. Once again, this all is available to you for free.

To view some examples of WordPress websites that we have built for our clients, please visit our portfolio.