Content is King in Web Design
Website content is the most important thing on any website. It is the reason you are brought to any webpage, including this one. It’s essential to make sure your website content is relevant.
Content may be king, but provocative content is the ace. Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds and videos.
How much weight should be placed on context in a marketing strategy and is it largely neglected when it comes to effective targeting? The fourth dimension of context can often be the missing link, but that it is a valuable signal of consumer intent.
Content May Be King, But Context is Queen & She Holds the Purse Strings
Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction.
Among our own content “musts” for your website are a homepage that includes typical client results, at least one video testimonial plus revolving text testimonials (at about seven-second intervals) and a dramatic and attractive value. Menus should include case studies, client list, position papers, biography, contact information, product and service offerings and video explanations of various offerings. Give every page a different look.
Web content is the key behind traffic generation to websites. Creating engaging content and organizing it into various categories for easy navigation is most important for a successful website. Also, it is important to optimize the web content for search engines so that it responds to the keywords used for searching.
Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers. All other components of your website (design, visuals, videos, etc.) provide a secondary support role.
A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. Each adds to results of the whole in it’s own way.
You need pages like:
- Home
- About us
- Services
- Pricing
- Case Study
- Mission Statement
- History
- Contact us
The key to a successful website is having clear, relevant and keyword-rich content that delivers the right message with power and conviction. The content on your website should target your audience, engage them and persuade them to take action.
How does it work?
Very simple, the information you have on your website is what makes your site important in the eyes of Google (or any other search engine for that matter). We’ll be using Google as the example as 75% of people search using this platform. Google will trawl the internet using their GoogleBots (very smart online robots) to find websites that will give their customers the best results for their searches. To Google the most important people online are those who search, that’s you and me! Therefore they want to display the most relevant list of sites to match your enquiry; it also wants to do this as quickly as possible.
When Google is going through a website the 1st thing it is looking for is to make sure each web page is optimized. The next thing they look at is to make sure that the information within the page is relevant to what their customer is searching for. That is why Website Content is King.
Finally
You need to make sure that your site looks the part. It is all well and good have amazing content only for people to bounce straight off your site because it looks terrible! If you have nice engaging homepage, designed to inform people what your company or business is about you’re winning half the battle.
If your business benefits from videos, pictures, brochures you should showcase them for all the world to see on your website. All of these features can easily be added using a Content Management system like WordPress, they are designed to help your website look and feel good, but always remember your website text content is king.
Our websites put you in control of your website content and you can update it, delete or add to it as often as you like.
