WooCommerce in a Nutshell / We know eCommerce / Toronto, CanadaWooCommerce works pretty much out-of-the-box. After adding product information and tackling some set-up tasks, you can be selling online quickly. In practice though, WooCommerce needs customisation so that it works the way you want. A website owner can do some of the set-up work if they read through WooCommerce documentation but in most cases a web developer is needed.

WooCommerce and WordPress are both free, open source software. While this can represent considerable savings, when it comes to WooCommerce pricing, there are still some costs involved in launching a new store.

With both WordPress and WooCommerce, you get access to more flexibility, scalability, security, SEO, and support options than you could ever need.

It’s a superior eCommerce platform for users willing to spend some time perfecting their stores, since it provides access to many more features and add-ons than other shopping carts, like Shopify.

You can rest assured that you own your online content when you’re using open-source software and self-hosting. Because when your store lives on your own personal website, you don’t have to stress about the platform changing, being sold, or losing your data. As a website owner, you’re in complete control — with the exclusive rights to use your content to make money online, grow your audience, or prove your expertise.

Reasons for using WooCommerce

  • It’s free
  • It has a lot of features
  • There are many other WooCommerce plugins (not free) that add to its functionality
  • It’s easy to use (with a bit of familiarisation)
  • The software is under constant development
  • It taps into the WordPress ecosystem

What Can You Sell with WooCommerce?

The problem with many e-commerce platforms is that product range is limited: you can only sell physical products, or only create bookings, and so on. With WooCommerce you can sell pretty much anything you like, including:

  • Physical products
  • Subscriptions
  • Digital downloads
  • Content
  • Appointments

WooCommerce is the current leader in e-commerce software, capturing 44.8% of the market.

WooCommerce provides a complete e-commerce solution that is easy-to-use, fast, and can adapt to the needs of your business. If you’d like to learn more about how WooCommerce can improve your website, contact us today. Our knowledgeable sales assistants are ready to offer advice when it comes to your WordPress store.