Get Your Business Found on Google With These 7 Steps
In this article I share 7 vital SEO steps to be found on Google.
A well-optimised pages might bring visitors, but only a good described product will convert visitors to customers.
Forget about the pandas, the penguins and all that talk about algorithms for a moment, and let’s focus on the SEO friendly basics that will have search engines loving you long time.
Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
As a businessman, you must know the importance of a business website. This is the online platform which holds all the required information, about the services or products, you are offering. Now, if you think that having a well-fledged website is the only key to gain success in the digital world, then you are making a mistake. You will be able to achieve success only when your website performs greatly in the search engines, like, Google. For this, you require an SEO friendly web design.
Here are 7 Google approved guidelines to be found in Google.
- Provide quality content and services so that PageRank represents good quality sites linking to you. Remember, PR analyzes how many human generated links connect to your site.
- Actively promote your site through social media, non-competitive sites and link bait so that you are actively letting people know about your website.
- Be sure you have page titles that are interesting and accurate. They should have a title tag that tells both users and the Google search engine what each page is about.
- Make sure your Meta tag descriptions show a clear summary of what the page is about so Google will be better able to rank it.
- Have a domain name and page URLS that are structured to convey content information easily.
- Have an HTML sitemap on your website and use an XML sitemap file so users and Google can find all the pages of your site.
- Make sure that Google is aware of your mobile sites, as soon as you have them.
Don’t play Hide and Seek with your website. If your site is difficult to find (or navigate once it is found), then your potential clients will soon become someone else’s customers. Use these 7 principles to make sure your site is “it”.
In conclusion
You don’t have to have to be a SEO wizard to make sure your website is well positioned for organic search engine traffic. Simply use your common sense and the seven simple tips outlined above.
Remember, though, search engine optimisation can only do so much. Well-optimised pages might bring visitors, but only a good described product will convert visitors to customers.
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