Does your Website need a Make-Over?
Any website you built 2007 is old and busted, customers might be leaving your site because it looks dated (you could be losing potential customers faster than you can say “dial-up modem.”). Chances are, the last time you updated your site, it didn’t include links to social media or even a blog.
Poor navigation: When your website structure is difficult to navigate or just plain messy looking, it can be a real turn-off to visitors. Streamlined, modern web design goes a long way toward turning curious website visitors into customers.
Unprofessional Photos: If the words “clip” and “art” can be used to describe the graphics on your website, you should really rethink your life choices. Create quality graphics, or at least to utilize stock photos to bring your web design into the 21st century.
Social media, and Contact online forms: The fact of the matter is, potential customers today are more likely to contact you online first rather than pick up the phone. If you don’t provide an email address or online contact form, chances are you’re significantly reducing your successes. Integrating social media on your website by including direct links to your company profiles takes this one step further by encouraging the public to interact with your business directly on platforms like Facebook, Twitter and LinkedIn.
Mobile-device friendly: If your business website is not mobile-device friendly, you have a problem. Mobile devices (smartphones and tablets) are gaining ground on traditional desktops as the primary mode of searching the internet. If almost a third of your business website visitors are using a mobile device, it’s vital to ensure your site is optimized accordingly!
Search engine optimization issue: Is it harder to find your website than Waldo? If your business website isn’t showing up in online searches, you have an obvious search engine optimization issue. Essentially, you want original content that’s updated on a regular basis, outside links to your site from other major websites, pages that load quickly, and website structure that’s friendly to search engines.
A website is a valuable tool for marketing and streamlining a business. With a website, pricing or product information associated with business costs can be updated in the blink of an eye- an option not available with paper based literature or advertising. A good business website will attract visitors and convert them into paying customers.
It is not unusual for a website to outgrow itself and become less effective over time.
A website will also open up an opportunity to boost your customer service options, allowing your customers a chance to communicate about those special deals and products via the quick and easy channels of e-mail.
I’ve heard the excuses a million times: “I’m just a tiny business… Why would I need to build a website?” “Designing a website sounds like so much work… Would it be worth it?” “Why bother? My customers probably won’t even look at it.” The truth is, many small businesses should have a website.
Don’t let your competition take over your position! Most companies today use internet to search for suppliers. In case you don’t own a web presentation, but your competition does, your competitor gains a competitive advantage and is likely to take over your business. Therefore, you should not wait any longer. You should become the one, whose internet presentation reaches new customers.
With just a few pages, you can have a website that gives your business tangible benefits such as:
- Customers will find you on the internet.
- Giving new contacts an easy way to learn more about you.
- Making updates easier and less expensive than printed materials.
- Providing a place for all the information you need to answer prospects’ questions.
- Making your company look professional and established, while extending your brand.
- Helping you find and connect with new clients.
- Enabling you to hit the business goal you’re reaching for.
- Your friends can promote your business.
- Website is cost-effective.
- Product catalog on a website.
These are just a few of the benefits your business can gain from a website. Of course, it takes an investment of time and money to get a website designed, coded, hosted, and occasionally maintained. But when you think of the project in terms of the payback you’ll get, you can see that creating a simple website is well worth the effort.
Obviously, a company website is the versatile tool for business, no matter what your trade. The ability to individualize and mold it into a service that fits your every need makes it a nearly priceless investment for your company.
Considering a Makeover for Your Website?
Whatever your goals, our website makeovers aim to help you transform your website into an effective tool that your organization can be proud of.