Are You Embarrassed by Your Website?
Picture this #1. You are at a important networking event and meet five potential clients, who all show an interest in doing business with you. You direct them to your website. They promise to be in touch. But then you never hear from them again. Why? Is it because your website is boring, difficult to navigate and in a state of visual disorder? Does it convey your key messages or business offerings?
Picture this #2. You have a traditional website built using Dreamweaver or another type of desktop editing software, or even Joomla? You say you have heard of content management systems (CMS) like WordPress but you do not think you need one. You keep your site current, right?
The business case for having a good website packed with valuable content is very strong. Many people now realise that 60% of a sale happens before clients get in touch (or don’t – as the case may be). Your website plays an increasingly important part in the path to new business.
Did this happen to your company’s website:
- Build new cool site with Dreamweaver or FrontPage, or even Joomla.
- Webmaster either leaves or is too busy to update site; or the person or company that built the site is no longer in business or will not return your calls.
- Contacts, products, or announcements are out of date on website.
- You are busy and think no one is using the site anyway.
- The truth is most new or potential customers will use the internet to research your company. It is harder than ever to get to speak to new prospects. Your website is usually the first impression of your company.
Are you proud to send customers to your site?
If a prospect contacts you and mentions to you that they checked out your website do you apologize?
Are you concerned that potential new customers may be looking for your product or service, see your website and simply click on the next link instead of contacting you?
What would you do if the roles were reversed, would you contact your company?
Today’s technology makes it much easier to keep your site up to date with current features that will give your company a good first impression. Just a few years ago the software to manage your site was installed on a desktop where the pages were built. The products were difficult to learn and took time to use.
When updates were needed it was difficult to do.
- Does anyone remember how the site was configured?
- Where is the Dreamweaver/FrontPage software installed? What computer?
- Do I have a current version of my site?
- If I make an update will it break something?
- How can I add new pages or remove pages and not break links or navigation?
- I want to add new Web 2.0 features but how do I do that?
- Customers would like to have secured information, how do we setup and manage that?
- A new version of IE or Firefox is released and your site looks bad. Now what?
The good news is that technology has advanced and at the same time became affordable. Now modern software allows you to keep your website current and feature rich.
Enter, WordPress as CMS. You do not have to install anything on your computers. It is quick, easy and FREE. Once you sign up the site is ready for your information. The only monthly fee that you have to pay are: hosting and updates so there is no annual renewal fee.
Whether your site has 10 pages or 1,000 pages, WordPress gives you the power to manage and update it in a matter of minutes. Your WordPress by Creative Web Design 123 site can be up and running in less than a week, ready to take your business to the next level.
Imagine your website as a genuine marketing tool to generate business, making it easier for Internet search engines like Google and Yahoo to drive prospects to your site. WordPress by Creative Web Design 123 is search engine friendly with built in features that you can manage yourself in an easy-to-use and intuitive work environment.
Conclusion
Your website is a crucial marketing tool as well as a resource for your clients. Make sure it represents you the way you want to be represented. You should be certain your website works properly, shows you and your firm in a positive light and helps clients decide to hire you. Never allow an ugly, nonworking, badly written or unethical website to be the impression people have of you on the web. And last, but not least, don’t let your design company take advantage of you. You are paying, make sure you get good and fair value for your money. This means you cannot expect a top of the line site for $2,000. But it also means that what you should get is a good, solid site that you are proud to share with your clients, potential clients, and the legal community at large.
If you want to learn more about how you can improve marketing effectiveness and increase ROI, sign up for a quick demo.
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