Speed

Knowing that slow websites kill conversions is just the beginning. Acknowledging that your site might have some underlying issues that you can’t see on the surface is the first step. Most sites will be running slowly due to large images that are taking up too much space. But that’s not always the case for every website. [...]

WordPress Websites: Reducing Page Load Time. You have very little time to show users your content and convince them to stay on your website. A slow website means users will potentially leave your website before it even loads.