A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren’t surprising or new – they’re enduring issues that continue to hurt website usability. With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of websites receive facelifts over the past few years. It has also led to a lot of poor web design choices that prevent consumers from fully connecting with brands.
From unattractive homepages to weak content, poor navigation, and countless errors, there are a number of things that the average website can improve on.
Here’s a list of the ones that will drive people away from your site and cause you to lose business (and your reputation as a professional business person).
- Focusing on design over content
- Failing to use responsive design
- Not keeping a website updated
- Slow server times
- Focusing on the company over the viewer
- Hiring your brother-in-law to build the website
- A website that isn’t kept up to date
- Incomplete website or under construction
- Websites that take too long to load
- Audio that plays when you visit a website
- Visible visitor counters
- Lack of copyright statements
- Flash intro pages. These pages are not readable by search engines and they are not mobile compatible.
- Website breaks in major web browsers
- No about page
- No contact page
- Popup Adverts
- Images that are too small or poor quality
- Poor site navigation
- No calls to action
- Sign up before you can read anything
- Lack of text – info is what websites are all about.
- Overuse of technology
- Long pages and long sentences
Contact us for more detailed information. Contact us for our Free website audit!
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