As the internet age advances, your company’s website becomes more important than ever. It should establish your brand, provide information on your products or services, and ultimately produce leads.
Discover Four Signs Your Company Needs a Website Design Refresh and significantly improve your business today. Your website is a reflection of your brand!
A site that’s not at its best level or helping your company meet its goals doesn’t necessarily require an entire redesign. Instead, it might need just a website refresh. A website update is a brand-new look for your site.
A refreshed website design is one of the most effective marketing tools for business. So here are some reasons why you must call up your team now to give your website design update:
Before we continue, let’s ask ourselves an important Question: Is my website driving traffic and revenue for your business? Are you getting a solid return on your website investment? If you answered no to any of these questions, read on. But you may be thinking to yourself, I did everything right. I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content. But it just isn’t producing like I expected.
The problem is a common one. It is call the “build it and forget it” syndrome. You work really hard at creating a beautiful and engaging website, but then get busy and move on to other things letting your website languish and lose its luster.
But it doesn’t have to be that way. You can keep and MUST keep your website updated.
1- The site is slow
With an audience finally getting to your website being disappointed when it takes more than two seconds to load, you know it is too slow.
According to a survey from Akamai, 49% of consumers expect a site to load in two seconds or less. Only 51-percent claim to patiently wait for a website to load. If a site takes more than two seconds to load it might just miss out on leads and sales. No firm can expect a visitor to wait for the website, the world is moving fast and so should the web.
It is always advisable to check a site’s speed manually by opening or browsing it on mobiles, tablets and desktop computers. Your site should load fast on all devices at all locations. You can also use Google’s PageSpeed Insights to check for loading speed and find areas for improvement.
2- Your Current Website Isn’t Mobile Responsive
With just about anyone today holding iPhones, Android Phones, one can quickly notice that humans need mobiles more than food. One should develop a website that satisfies today’s multi-screen behaviour. If a site is not mobile optimised, there are huge chances that a business can easily miss out on valuable leads and customers.
A study released by Salesforce found that “83% of mobile users say that a seamless experience across all devices is significant.” People want to be able to access the information when and where they need it, and if a website can’t provide it to them, they’ll look somewhere else.
If you haven’t mobile optimised your site yet, look into a content management system that’s responsive (for instance, WordPress Platform). This will get your site up and run faster with little development knowledge needed.
3- You Branding is Outdated
Your branding along with your marketing goals should be consistent with your website. Perhaps the most obvious reason to refresh a brand is that its image has simply outgrown its effectiveness. IBM is a great example of a brand that’s successfully evolved its image to match the changing nature of its product portfolio. By adapting its visual identity and voice throughout the decades, IBM has shown it can stand up against modern competitors.
But one thing to be kept in mind that rebranding is not just limited to logo or colour scheme, it also includes the tone, format and content on the site. Your company’s identity and reputation should match with your website and should communicate the same to a new visitor.
Outdated websites are not just limited to aesthetics. They provide an experience to your customers. A fresh design is inviting, let customers know that you are evolving with the times and that your business is booming.
4- Information is not accessible
When potential audience visits your site, they should be able to figure out what to do and where to go quickly. If they’re looking for accurate information, they can find what they’re looking for in a couple of minutes with the website loading in not more than two seconds- hence accessibility and speed are essential. If they are trying to purchase, subscribe, or inquire, they should be able to do it without external help. Otherwise, you need a redesign to make your navigation easier.
If you get way too many enquiries about information that exists on the website, then it means that people are facing difficulty in finding what they need from your site.
Experience has shown us that updating and adding new content to your website will consistently improve its performance and increase your return on your investment. So don’t forget, but remember:
- Make the right impression
- Keep your visitors coming back
- Boost your search engine traffic
- Protect your visitors from the bad guys
- Keep up with technology changes
In Conclusion
If you are currently in need of a brand refresh, here at Creative Web Design 123 we love taking on those projects. Request a free consultation today. We would love to hear your ideas!
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