People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand? Do you have an extremely high bounce rate?
If you’re finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.
A website can’t simply succeed by excelling in limited aspects (such as solely design or content). It needs to have a design that feeds into your website’s user experience, functionality, and appropriately complements your content.
Your website also needs to clearly communicate with your audience what you do, why you do it, and who you do it for. It’s easy to get caught up with how great you are as a business, that you forget to make sure we are addressing core concerns your audience has first and foremost.
So, what do you need to know to start improving your web design?
1. Have a Plan
Don’t just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your buyer’s journey from the first time they visit your website to the moment they become a customer.
2. Remove the Following From Your Website
Certain elements on your website are going to detract from the value and message you’re trying to convey. Complicated animations, content that’s too long, stocky website images are just a few factors on the list.
3. Include Social Share and Follow Buttons
Producing great content and offers only go so far if you aren’t giving your users the opportunity to share what you have.
4. Implement Calls-to-Action
Once your visitors land on your site, do they know what to do next? They won’t know what pages to view or actions to take if you don’t provide them with some sort of direction.
5. Use the Right Images
Not every image is going to fit with the type of message you’re trying to show your audience.
When designing your website, navigation is key, it’s essentially the map that displays the core places users can visit. There’s nothing worse than a site with a disorganized or confusing navigation interface. When improving your website’s navigation, it’s important to ensure that your visitors can easily find what they’re looking for. If users cannot find what they’re looking for, they have no reason to stay on your site. Instead, they will certainly bounce and find a competitor that offers a better user experience.